Tuesday, March 29, 2011

Life Is But the Persuasion


Tired of this old junk? Want something new in your life? Well then, try this new thing that you should have!
It's funny that many advertisements persuade people to buy things that they most likely don't need, don't actually want, and wouldn't buy otherwise. It's been a marketing tool of businesses since the 1920s, and the advertisers know just what the average consumer wants to hear. Advertisements are comprised of flowery language, pictures that sell, and rhetoric. Good old fashioned, persuasive rhetoric. Rhetoric is that which we find in all arguments; in the words of my English teacher, "everything in life is an argument, and persuasion comes with argument." Every time I see an ad for a new machine that supposedly makes things easier tenfold, I find it rather funny that they all use the same rhetorical device: overexaggeration by showing the consumer the extreme limits of the product. This is ridiculous, because who is really going to experiment with things such as that? Consumers buy these things, and then get them in the mail, how do they know that the machine really isn't all that it's cracked up to be? I personally have been a victim of the persuasion, as much as I hate to admit, because when something looks interesting, fun, new, and advanced, the consumer (this situation being myself) swipes that card straightaway. Too bad there's not much truth in advertisements-condensing the information is just one of the many evils advertisers have. Mwahaha!

2 comments:

  1. It's the age old idiom, "You will be more popular" You will be happier" Your life will greatly improve!.Reality is not in what we have but what we do with our lives. Paint and flash soon fade and we are left with payments both monetarily, and emotionally.But the masses are still hook line and sinker!!

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  2. i love the "as seen on TV",stuff,
    miracle hand is real. the best item ever sold is the
    Swiffer...

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